A Premium Delivery Alternative
For those in the market for a new BMW—whether purchasing or leasing—the traditional dealership pickup isn't the only option. BMW offers an immersive delivery experience at its Performance Center in Greer, South Carolina. Established in 1999 and updated with a completely repaved 2.3-mile track in 2019, this facility provides a memorable way to take ownership of your vehicle.
What is Included?
The most appealing aspect of this service is that it is considered a "no-cost option." The expenses are already covered by the standard "Destination and Handling Fee" that customers pay for any new vehicle. When you choose this route, you receive more than just a car handover from a product specialist; the package typically includes:
- A guided tour of the BMW Zentrum museum.
- Access to the BMW Manufacturing Plant (subject to availability).
- A personalized track session with a professional BMW Driving Instructor.
Hands-On Driving Instruction
A highlight of the program is the opportunity to test your skills on the track using a vehicle from the center’s fleet that mirrors the model you purchased. You will gain valuable insights into your car’s handling, traction control systems, and braking capabilities. Furthermore, participants often have the chance to navigate an off-road course using one of BMW’s versatile X-series models, adding an extra layer of excitement to the delivery day.
Eligibility and Considerations
According to BMW, almost any new model is eligible for delivery at the Performance Center, provided it is a special order rather than a car already sitting on a dealership lot or a certified pre-owned vehicle. This applies to cars manufactured in South Carolina, Europe, or other global facilities.
However, prospective owners should keep a few logistical factors in mind:
"While the delivery experience itself is included in your destination fees, you must budget for travel expenses. This includes flights, hotel accommodations, and meals for you and your guest. Many owners treat the excursion as a mini-vacation, particularly since they will need to plan for the journey home in their new vehicle."
If you are looking to deepen your understanding of your new vehicle's performance while enjoying a factory-authorized adventure, picking up your next BMW at the Performance Center offers a unique, high-octane alternative to the standard dealership process.
