Is a New Performance Variant on the Horizon?
Recent filings with the United States Patent and Trademark Office indicate that Subaru has officially registered the name “Impreza TX” as of June 9, 2026. While the automaker has declined to provide official comments regarding the filing, the industry is already abuzz with theories about what this designation might signify for the future of the brand's lineup.
Currently, the Impreza range is divided into the 152-hp base Sport model and the more potent 180-hp RS trim. However, neither captures the aggressive, turbocharged essence of the retired WRX STI. An “Impreza TX” could potentially bridge the significant performance gap between the standard Impreza and the 271-hp WRX.
The Case for a Turbocharged Hatchback
One compelling theory suggests that the TX badge could denote a hot hatch powered by a detuned version of the WRX’s 2.4-liter turbocharged boxer engine. By aiming for an output of roughly 230 horsepower, Subaru could effectively revitalize the enthusiast-focused hatchback segment, which has been lacking since the departure of the older WRX hatchbacks.
Industry experts point to recent discussions among Subaru executives regarding a future hatchback model equipped with a manual transmission, expected by 2027. This vehicle is rumored to be an accessible, performance-oriented machine that leverages existing technology and components, aligning perfectly with the potential for a “parts bin” performance special like the Impreza TX.
Could 'TX' Signify a New Wagon?
Alternatively, the “TX” nomenclature might point toward a more practical or rugged direction. Some analysts draw parallels to historic naming conventions used by other manufacturers, suggesting that the badge could designate a wagon variant. Subaru could potentially adapt the Levorg Layback—a wagon version of the Impreza currently available in international markets—for American consumers.
“Subaru's current marketing heavily emphasizes adventure, safety, and all-weather capability, making a slightly lifted, wagon version of the Impreza a plausible alternative,” notes the analysis.
Given the brand's success with its “Wilderness” line, a ruggedized Impreza wagon could serve buyers who find the current Outback too large but still require the versatility that the Crosstrek or standard Impreza hatchback doesn't quite fulfill.
The Bottom Line
While a trademark filing is not a formal confirmation of a production vehicle, it underscores that Subaru is exploring new possibilities for the Impreza nameplate. Whether it manifests as an affordable performance hatchback or a versatile adventure wagon, the move suggests that Subaru remains committed to vehicles that prioritize driver engagement.