Majority of Canadians Open to Buying Chinese EVs as Brands Enter Market

A new survey by AutoPacific shows that over half of Canadians are open to purchasing a Chinese-made car, with price, quality, and value for money being the top reasons.

Chinese auto brands are set to begin selling vehicles in Canada this year after the government reduced import tariffs from 100% to 6.1%, prompting companies to establish dealerships and prepare for sales.

The survey indicates that 67% of Canadian new vehicle shoppers are familiar with Chinese brands, and 55% would consider buying one. In comparison, a similar U.S. survey found 65% familiarity and 51% consideration.

While pricing has not been disclosed, experts note that the weak Chinese Yuan may limit extreme low prices, but consumers still see value as a key factor. AutoPacific president Ed Kim highlighted that Canada now offers access to Chinese EVs, serving as a proxy for U.S. consumer interest.

Canadian buyers are 6% more likely than Americans to consider an EV for their next purchase and prioritize driving range, value, and price over design or luxury features. Key information sources include Facebook, Instagram, auto shows, and news sites. The survey sampled over 1,800 Canadians planning to buy a new car within three years.