Sebastian Simonsson, a designer with over 25 years in the auto industry, has created a concept for a Dodge Viper Shooting Brake using a combination of hand-drawn sketches and AI tools. The design has generated massive engagement online, attracting attention from major industry figures and sparking discussions about turning the concept into a real vehicle.
Simonsson describes his design philosophy as 'Lagom'—a Swedish term meaning 'not too much, not too little'—resulting in a clean, understated concept with subtle racing influences. While acknowledging the controversy around AI in design, he emphasizes that AI is merely a rendering tool for him, with all creative intent and authorship remaining his own.
The viral response, including interest from racing driver Jenson Button, has led to serious meetings with partners who have racing and Viper platform expertise. The team is now evaluating chassis development, weight distribution, and performance improvements for a potential production model.