Sebastian Simonsson, a designer with 25 years of auto industry experience, used sketches and AI to reimagine the Dodge Viper as a "Shooting Brake" station wagon. The stunning concept went viral on Instagram, amassing over 100,000 likes and catching the eye of major industry figures, including racing driver Jenson Button.
Simonsson describes his design philosophy as Scandinavian "Lagom"—meaning balance and restraint—resulting in a clean, OEM+ look with subtle racing influences. He emphasizes that AI is merely a rendering tool for him, with all creative intent and decisions remaining his own. The project began as a wild idea, which he first sketched before refining it with AI assistance.
The overwhelming positive response has led to serious meetings with partners, some with direct Viper platform experience. The team is now holistically evaluating chassis development, weight distribution, and performance to potentially bring the concept to life. While acknowledging the controversy around AI in design, Simonsson's concept proves compelling enough to potentially transition from digital render to real-world production.